Introduction
If you've ever browsed Hetzner's server auction site, you know the feeling: dozens of listings, fluctuating prices, and a dizzying array of specs that make it hard to tell which machine actually delivers the best bang for your buck. Sure, the CPU names are listed — but how do you really compare an Intel Xeon E5-1650 v3 to an i7-8700 or an AMD Ryzen 3600?
That's where the Hetzner Auction Browser comes in: A tool designed to cut through the noise and help freelancers, developers, and infrastructure engineers who are done with blind searching and want pure price-to-performance efficiency.
Why We Built It
We built the Hetzner Auction Browser to eliminate the guesswork. It ranks all available servers by price-to-performance, based on real CPU benchmark scores — so you can find the most efficient deal without opening 20 tabs and Googling every processor.
It's built with a focus on clarity and simplicity, designed to help both power users and newcomers quickly evaluate whether a deal is actually worth it.
How It Works
Our tool scans Hetzner's auction listings in real-time and calculates a clear price-to-performance ratio for each server, based on real CPU benchmark scores — not just raw specs. Users can easily sort and filter by use case, price, CPU score per Euro/US-Dollar, RAM, storage type, and more.
At the core, the Auction Browser pulls live data from Hetzner's auction listings and enriches it with PassMark CPU benchmark scores. We then calculate a "magic" value score — a simple but powerful ratio of cost to performance — allowing users to filter, sort, and search based on what actually matters: computational power per euro.
Community Feedback & Data Highlights
[.c-text-dot-underline]We shared the tool with communities on Reddit and Discord, and the response was overwhelmingly enthusiastic.[.c-text-dot-underline]
On Reddit alone, our post received over 650.000 views — a clear sign of strong engagement and alignment with what developers actually want from an infrastructure buying experience.
Reddit users appreciated the clarity and responded positively to our approach, especially highlighting how we stripped away the noise, offered a comprehensive variety of filter options, and focused on raw price-to-performance. Here are some of their comments:
well_shoothed: "This is a tremendous tool. I was trolling around trying to find a new server in the auction with the right specs when this popped up. Thank you!"
z0d1aq: "Cool! Didn't know they had i5-12500 in the auction for such a good price."
cloudswithflaire: "This is actually incredible. Best thing I've seen all year man!"
productboy: "Well done. Will try to test a few servers this weekend. Appreciate the share out."
seti.seta: "Just bought my first auction server with your tool :)"
Our Website: Hetzner Auction Browser
The tool truly resonated with our target audience — and the data from our Website proves it (tracked with Posthog):
- 36,400 page views since January
- 10,800 sessions
- 6,490 unique visitors
- 5 minutes average session duration
- 18.3% "conversion" (clicked on "Order Server"-Button)
What stands out most is the average session duration of over 5 minutes — a clear sign that users weren't just bouncing, but actively comparing, searching, and making use of the tool. Even more telling, 18.3% of sessions resulted in a click on "Order Server". While we can't track final purchases due to Hetzner's setup, this level of engagement is exceptionally strong for a B2B tool. One thing is clear: the tool didn't just reach people — it genuinely helped them act on what they were looking for.
Most of the traffic was from Germany and the United States, which is beneficial since Hetzner is actively expanding its presence in the US.
Community Engagement
What was really interesting is that people on both Reddit and Discord didn't just praise the tool — they went even further. They actively shared ideas for additional features, suggested ways to optimize it, and reported that they found and bought servers using it. Some even said they'd be willing to pay for a tool like this. This clearly shows one thing: people want it — and they need it. On our Discord, users continued to give constructive feedback on how to improve the tool further.
Why It Matters
Let's face it: Picking the right server shouldn't feel like speed-dating 50 CPUs or falling down a benchmark rabbit hole. The Hetzner Auction Browser takes the guesswork out of the process by ranking servers based on real-world performance, not just price tags.
Whether you're launching side projects, managing client infrastructure, or scaling serious systems, this tool saves you from tab overload and spec sheet burnout. It's clarity, speed, and confidence — all in one browser tab.
Key Takeaways: Data-Backed Value
- High Engagement: Over 5 minutes average session duration shows users are actively exploring and comparing options
- Proven Value: 18.3% "conversion" rate on the "Order Server"-Button underscores the tool's practical utility.
- Community Validation: Positive feedback and strong engagement on Reddit and Discord highlight real-world demand and appreciation.
- Data-Driven Decisions: Real CPU benchmarks and advanced filtering ensure users get the best value for their needs.
Try It Yourself
If you buy or rent servers and want the best value, use the Hetzner Auction Browser for free!
